
Property investing, open to everyone
EasyProperties was founded by partners in fintech and real estate development to make property investing accessible to everyone, not only people with a deposit, a bond and the time to be a landlord.

How we evaluate a property
Every proposed property goes to an investment committee, which considers it against five criteria.
- Value for money
- A fair price for what the property is and where it is.
- Location
- Areas with demand from tenants and potential for growth.
- Access to amenities
- Close to the shops, schools, transport and work people need.
- Quality
- Buildings that hold up, and that tenants want to live in.
- Capital growth
- The potential to grow in value over the investment period.

Fractional ownership, explained
We create a company for each property. That company owns the property and issues shares to investors on EasyProperties.
Property specialists choose each property we offer for their potential for rental income and capital growth.
How investing works
Part of the Easy family
EasyProperties is a juristic representative of First World Trader (Pty) Ltd t/a EasyEquities which is an authorized Financial Services Provider (FSP number 22588). It's part of Purple Group, which is listed on the JSE. You activate your account in EasyEquities and can see your property holdings there; you invest on the EasyProperties platform.
Visit EasyEquities
Own a piece of a building
Sign up free, invest any amount, and choose from the properties our investment committee has picked.
Start investing